![]() ![]() Batteries Plus is also offering franchisees the option to add features such as customer-seating areas, renewed vehicle graphics, wood grain slat walls, LED paneling, and new uniforms. Other features of the new or remodeled stores include implementation of high-tech digital displays from Samsung, updated signage with visual infographics and the installation of contemporary, more customer-friendly counters and fixtures. ![]() In addition, all new store openings will have the updated look and feel.Īccording to Batteries Plus, stores that have implemented the rebranding are outperforming non-rebranded stores by on average 4%, especially in core categories such as automotive, marine, and sealed lead acid. About 600 stores, or nearly 90% of all Batteries Plus locations, have gone through the Project Volt refresh. Over the next few years, all Batteries Plus locations will adopt the new signage. Updated exterior signage will be present at all new Batteries Plus locations and some select existing locations. The company also unveiled new branding that includes a simplified name change to Batteries Plus. ![]() The nation's largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omnichannel rebranding project called "Project Volt." Following are highlights of how Batteries Plus is altering the customer experience in its brick-and-mortar stores and on its e-commerce site, as well as changes being made to the company’s marketing strategy.īatteries Plus is attempting to increase the shoppability of its physical stores with clearer signage, digital displays, and an area dedicated to servicing the needs of business customers. Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name. ![]()
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